Bratislava, May 16, 2019. The international project “Tree of Peace” officially represents the Slovak Republic under the brand called “GOOD IDEA SLOVAKIA – IDEAS FROM SLOVAKIA”. Slovakia, a beautiful country, rich in diversity. Its variety is fully characterised not on-ly by its nature, traditional folklore and dialects, but at the same time by ourselves, its people. Our idea of Slovakia is formed through its interconnections and possible combinations. When thinking about, what Slovakia is actually like, we therefore do not find one strong, unifying IDEA that would have exceeded all others. On the contrary, we dis-cover a wide range of diverse ideas, each of which represents a different, original view of Slovakia. These characteristics have not yet been clearly anchored by a common element that would coordinate them and create the effect of synergy. The process of building a “country brand”, the so-called branding, is a story that the country itself tells to the outwards, and it is as important as what the country truly is (what it represents, promotes, produces and sells). In order to be able to distinguish itself from other countries and still remain memora-ble in a positive sense, Slovakia as a „brand“, needs a strong and credible single IDEA. An idea daring enough to enable spreading a posi-tive charge and at the same time be valid for all levels of presenting Slovakia. Slovakia is a country of THOUGHTS and IDEAS. And not only that; Slovakia is a country of good ideas. So at the very beginning of the story of Slovakia as a modern country stands „good idea“. Slovakia is a GOOD IDEA.